About Us

At FIQ, we create formulas for Success.

We are a company that believes in pure, natural solutions — the type of solutions that work!

Go beyond "popping a pill"

with pure health solutions

We support optimal wellness, by striving to offer a new generation of natural health. Each individual health solution has been designed and developed with the highest-quality standards in mind, without the big-ticket price tag. This is how we have and will continue to provide health solutions to countless people who need them. People just like you.

Formula IQ begins

with Founder/CEO Mike Casey

Mike Casey is a multi-hyphenate entrepreneur and a health solutions leader with a focus of expanding the boundaries of health.

Mike rose to become a prominent leader in the integrative health space through his earlier years in the health solution, supplement manufacturing, and disruptive marketing and technology industries after assisting several health solutions and tech companies accelerate from early stages to millions in sales.

After realizing the fundamental need for specialized attention and creativity unifying brand, marketing and product creation to the health solution front, Mike created what is now Formula IQ (FIQ) in 2013.

Mike has been featured on numerous radio shows, podcast and published blogs around health, entrepreneurship, digital disruption and innovative health solutions that allow individuals to go beyond health.

Through his experience, Mike is able to use industry knowledge and forecast to create and partner with health solution brands and products that drive today’s market in the health consumer space.

Mike strives to leave a mark through utilizing his understanding of the roadmap and larger picture ahead by creating and partnering with aligned health solution partners to reverse engineer a successful strategy and team to execute on health solutions that expand the boundaries health to deliver honest health solutions that produce real results.


Co-Founder and Cheif Clinical Officer

Dr. Jesse B. Ross, DC, as director of FIQ’s clinical division and Chiro IQ is committed to helping families in the community experience improved health and vitality. He speaks regularly to local schools, businesses, and organizations on health, wellness, and safety topics. He enjoys educating others on how to manage stress better, how to prevent injury in the workplace and at home, and how to maintain peak performance in all facets of life. Dr. Jesse also prides himself in keeping up the most current technology to get his patients from point A to point Z the quickest and healthiest way possible. His mission is to empower as many people as possible to experience their optimal health potential through genuine care and education.

Dr. Jesse received his Doctor of Chiropractic degree from Sherman College of Chiropractic, graduating with a Cum Laude. Some of his specialties include: family wellness care, pain management, sensitivities to food, chemical and environment relief, and preventive lifestyle coaching. He is a member of the American Chiropractic Association and the South Carolina Chiropractic Association. Dr. Jesse has been practicing for over 20 years.

Dr. Jesse has been a sponsor of Kid’s Day America & Charleston where thousands of children and their families are educated on health, safety and environmental awareness

Mimi Ross

Co-Founder and National Sales Director

Mimi Ross brings 20+years of experience from big Pharma. Her skills in sales, marketing, communication and leadership before lead her to have a successful career as a consistent top performer with GSK. During her 20 years with GSK ,she has worked with a variety of specialties, including Allergy, Pulmonology, Neurology, Gastroenterology, ENT, and Primary Care.

Mimi worked as Specialty rep managing a large territory  covering clinics, hospitals and Medical Universities.  She interviewed , trained and help develop new reps and supported her district to win many awards and accolades.

However, after years of witnessing over used prescription drugs and the decline of health care in this country, she truly came to appreciate and understand the benefits of Chiropractic and Integrative medicine. She took early retirement to work alongside her husband and Co-Founder, Dr. Jesse Ross in FIQ, Chiro IQ and through self-research, Mimi discovered that our body has its own innate healing force and that we have the ability to make our own health choices.

She believes those choices drive us and she has dedicated her life to be a founding partner to lead in the education and creation of products that represent the progression of health and science. 

Aligned with the team, Mimi believes our philosophy and health supplements lay the foundation of optimal health for all individuals to become the best version of themselves! 

Go beyond quality

Every ingredient or solution we use has been carefully selected based on its properties and, most importantly, its quality. This is how we help you go beyond health.


At FIQ, quality is everything. We are not looking to become a trendy supplement company. Instead, we care about creating quality supplements that support your health. All of our products are manufactured in an FDA compliant, cGMP certified facility. This means that the manufacturing process is held to the highest standard, following strict guidelines and regulations.


We believe that everyone deserves to be happy and healthy, which is why our supplements are high in quality, yet easy on your wallet. By making these supplements more affordable, we are happy knowing that more people can access their benefits. We continue to offer innovative formulas that aren’t overpriced — period.


The reason our supplements do produce real results is based on the honest, quality ingredients we source. Being a United States company, we believe in sourcing our ingredients close to home, which makes all the difference. We also never limit our ingredients based on cost.


Our all-natural supplements do not require fancy marketing schemes. Instead, they speak for themselves. We proudly list all of the ingredients we use, and you will likely recognize key ingredients, such as valerian root extract, GABA and curcumin. We know that our supplements help change lives, which is why we share real reviews from real people.


Working with your body, our pure line of health supplements allows you go beyond good health and achieve pure heath

Are you ready to utilize the benefits of nature?