It can be overwhelming when you’re trying to decide on a retail strategy that works for your practice. It is important to remember that retail can not only create a new source of revenue, but it will also improve patient’s outcome and allow them to receive better results from their experience at your practice.
Below are some tips to consider when thinking about adding retail to your practice.
Sell Products You Are Familiar With
When thinking about promoting retail within your practice, it is important to promote products that you believe in. Keep the needs of your patients in mind when considering which products are right for your practice. By choosing products that you are familiar with and would use, you will have a better understanding as to how the products will help your patients. This knowledge will give you confidence when suggesting a patient purchase it knowing that it will actually help them with their needs. You will also be able to answer any questions that the patient may have and be informed on the products usage.
We have a wealth of information online on our products that allows both out practitioners and their patients to know exactly what our products are all about.
Get Your Team Involved
You want your patients to have the utmost confidence in you. In order to ensure that you and your team are educated on the products being sold, so encourage your team to test the products out before recommending them to patients. This will allow the patients to hear from multiple people how the product works and make them feel as if they are getting an educated recommendation. Being this source of knowledge for patients is what will set your practice apart from other retailers.
Research the Products
Patients will be expecting you to be an expert on the products you are selling them. By doing as much research as possible on the product, you will be able to not only show them how to use it, but quote studies that show results from using the product. Telling patients about successful case studies regarding the product will allow for them to imagine how much the product will help them in their lives as well. The more research you do, the more examples you will have of different people the product has helped. By relating stories of patients that you found online to your patients using the product, they will feel as if the product you are selling them is what they need to resolve any issues that they may have. It is much easier to sell someone on a product when you come prepared with loads of success stories.
Understanding the Benefits of Retail
The benefits that come from incorporating retail into your practice come with little to no risk and can be used as a tool to take your practice to the next level. The following is a list of benefits that come from adding retail to your marketing plan:
- An extra source of revenue for your office
- Creates a reputation for yourself as a health and fitness expert in your community
- Improves patient outcomes
The risks to adding retail to your practice are minimal. Taking the leap and deciding to retail these products in-office is something that your patients will thank you for and will allow you to profit off of the recommendation.
At FIQ, we are all about a simple approach to functional medicine and if you’re interested in learning more about our products for your retail strategy, please get in touch with us here.